A Better Turnitin Alternative:
Why Institutions
Choose Packback

Move Beyond Punitive Plagiarism Detection: Embrace a Proactive, Student-Centered Approach to Academic Integrity

☑️Why Packback?

Institutions choose Packback for proactive academic integrity, transparent AI, and educator-first design that empowers faculty and students while cutting costs and complexity.

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The Best Academic Integrity Platform

A modern strategy for academic integity that equips students with the skills to think critically, cite sources responsibly, and engage with AI ethically. Students receive real-time feedback so they can revise their work prior to submission.

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Transparent AI,
Built for Trust

Packback identifies both plagiarism and AI-generated content using clear, explainable evidence, rather than 'black-box' scores. Ensures that faculty and students understand the reasoning behind the detection.

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Cost-Effective, All-in-One Solution

Turnitin charges extra for new features (like Clarity), making it an expensive add-on tool. Packback offers a complete academic integrity and writing solution for a better price, with greater impact for both students and faculty.

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A Smarter Way to Support Educators

Live PD and instructor-first design free up time for real teaching while keeping grading and feedback fully in your hands. AI handles the intensive work, allowing instructors to stay in command.

Instructional AI eBook

📚eBook

Unlock the Future of Teaching with Instructional AI

Discover how AI-driven tools are transforming education and enhancing student outcomes. This guide reveals actionable strategies to boost engagement, improve learning experiences, and optimize faculty effectiveness – making AI your institution's secret weapon.

Get the eBook

🎓What Sets Packback Apart

From ‘Gotcha’ to Growth:
A New Approach to Academic Integrity

Packback teaches students to write with integrity through proactive coaching – not punitive, post-submission policing. Backed by outcomes, not just alerts.

11%
Improvement in
Final Grades
30%
Reduction in
Grading Time
89%
Faculty
Satisfaction
0.01%
Industry-Low
False Positives
100%
Powered by
Ethical Pedagogy
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▶️Upcoming Webinar

Boosting Enrollment and Improving Student Retention: The Impact of AI-Enabled Courses

Thursday, 5/15 @ 11:00am CT/12:00pm ET

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📋Head-to-Head Comparison

Feature Comparison: Packback vs. Turnitin

Feature Packback Turnitin

Plagiarism Detection

✅Yes – Checks against 100M+ sources, including student submissions ✅Yes – Checks web, academic databases, and previous submissions

Plagiarism Prevention

✅Yes – Real-time guided feedback before submission ⚠️Primarily designed for punitive use - not feedback focused

AI-Generated Text Detection

✅Yes – Transparent, statistical analysis of AI-generated text ⚠️Yes – but with limited transparency and clarity for students

Faculty Training & Support

✅Yes – Live, custom professional development sessions ❌Limited or no faculty training

Streamlined LMS Integration

✅Yes – Students receive assignment level feedback without leaving their LMS ❌No – Students have to navigate away from the LMS in order to receive feedback

Student Writing Feedback

✅Yes – 24/7 AI-powered writing tutor & feedback mapped to rubrics ❌No – Only available on a separate platform

Student Engagement

✅Yes – Inquiry-based writing and discussion platforms ❌No – Passive compliance model

Educator Tools

✅Yes – AI tools for grading, feedback, and rubric alignment ⚠️Limited – No AI grading assistance

False Positive Rate

🟢0.01% – industry-low ⚠️1%+ false positive rate (1 in 100 essays falsely flagged)

Student Privacy & Integrity

✅Guardrails in place to support academic integrity without invasive monitoring ⚠️Heavy punitive surveillance: Keystroke tracking, copy-paste monitoring

Total Academic AI Integrity Solution

✅Yes – One price, one platform. Includes Packback Originality, Writing Lab, Deep Dives, and Discussions ⚠️Plagiarism detection only. Add-ons required for full functionality and AI writing detection

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“Plagiarism detection tools often feel like a game of ‘gotcha.’ They don’t teach students how to write with integrity – they just punish them after the fact. What we needed was a way to guide students before they submit, helping them understand originality rather than fear the process.”
Keith Hollowell
Adjunct Faculty
Virginia Commonwealth University

More Customer Stories

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Product Suite

Rooted in Pedagogy & Powered by Instructional AI for Authentic Learning

Packback Originality

Packback Originality Fingerprint

An enterprise-scale solution to help institutions, faculty, and students detect and prevent plagiarism and Generative AI.

Detect & Deter Plagiarism →
Packback Writing Lab

Packback Writing

AI-powered coaching that guides students through every stage of the writing process with rubric-aligned suggestions.

Improve Writing Outcomes →
Product 3

Packback Discussions

An inquiry-driven discussion platform fostering engaging, moderated, online discussions to build critical thinking skills.

Ignite Engaging Discussions →

The Packback Pedagogy

Packback’s platform is uniquely designed to support inquiry-based learning, where students are encouraged to ask thoughtful, original questions and engage in critical discourse. Our mission is to make students curious, confident thinkers.

AI Policy Roadmap

AI Policy Roadmap

A practical guide to building flexible, future-ready AI policies that support learning, not fear—designed for administrators, faculty, and institutions navigating the AI era.

Read AI Policy Roadmap
Ethical & Pedagogical AI Guide

Ethical & Pedagogical AI Guide

Unpack the frameworks behind responsible AI in education, and learn how Packback’s transparent approach empowers both faculty and students.

Explore the Guide

Ready to See Packback In Action?

Institutions across the country are moving away from surveillance-based tools and turning to Packback for a more cost-effective, student-centered approach to academic integrity. Whether you're looking to reduce plagiarism, support faculty, or guide students with ethical AI, Packback is here to help. Request your demo today.

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